Visual Brand Identity & Communications Assets
To better connect with B2B sustainability leaders, VitalMetrics, an environmental consulting firm, needed a cohesive visual brand identity and digital presence.
Service: Graphic design, communications
My Role: To leverage customer persona research to develop a cohesive visual brand identity and style guide, design website and digital assets, create marketing and communication content, and manage the company’s social media presence.
Key Accomplishments:
Developed visual brand identity and style guide
Designed marketing communications content (website illustrations, informational sheets, webinars, newsletters, ads, reports)
Increased social media engagement by 50%
